Drawing on previous expertise as hands-on product marketer and
growth leader at Tableau, Splunk, ServiceNow / DxContinuum and
Datadog. Preceded by refinement of analytics, industry domain
knowledge and CxO consultative skills at Gartner, Nortel and U.S.
Dept. of Defense.
30+ professional references on LinkedIn; see reference section
below.
Hands-on, get-it-done approach with growth mindset:
• Hits ground running to deliver immediate results in lean, fast-paced
workplaces while building scalable lead gen engine, high-performing
teams, product marketing, PR, analyst relations & industry thought
leadership.
• Intrinsically motivated self-starter: accountable, high-energy,
flexible and confident but with a low ego.
• Deep analytical capability combined with broad “M-shaped skills” of
creative thinking, narrative & visuals.
• Collaborates company-wide with board, execs, sales, customers,
product, engineers, HR & finance.
• Successful in aligning people and activity to translate company
vision into fast-paced tactical execution: outcomes are world-class
marketing and operations while aggressively managing spend.
With total marketing & sales spend including people costs at 40% or
less of total revenue.
Technically proficient: at age 15 set up & managed 1st relational
database for a startup that scaled to US$50M/year & acquisition by
Symantec.
Starting at age 19, analyzed U.S. military classified databases onsite
in Northern VA and the Pentagon as a defense contractor with a
security clearance.
Continued dedicated support for enterprise and public sector
customers in North America, Europe and Asia/Pacific -- including
meeting with CxO executives on-site in more than 35 countries.
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Marketing Dúnedain
Head of Product Marketing and Demand Gen
2018 - Present (6 years)
Remote
Hands-on interim / fractional marketer for rapid-growth cloud / SaaS firms in multiple market segments. Learn more at marketingdunedain.com
- Contributions included account-based marketing (ABM), content creation, demand gen, messaging, partnerships, press & analyst relations, product launches, product marketing and sales enablement.
- Work in AI, data analytics, DevSecOps, martech, sales enablement, and related market segments.
- Refined, validated & evangelized unique value proposition to prospects, partners & market influencers.
- Created “larger-than-life” market presence in resource-constrained environment while driving growth.
- Author of "Marketing for Rapid-Growth Startups" blog series https://bit.ly/3ssHbKb
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Datadog
Head of Enterprise Marketing and Strategy
2017 - 2018 (1 year)
Greater New York City Area
Led enterprise marketing & sales enablement that grew SaaS DevSecOps annual recurring revenue (ARR) from under US$100M to $300+M; achieved 8,000+ customers & 82% YoY revenue growth; and IPO (NYSE: DDOG).
- Sales VP: “Taking a collaborative approach with sales, Brett fleshed out messaging, lead generation, content and events that moved us much higher and wider in our opportunities and accounts.”
- Launched new products & expanded messaging from infra monitoring to full-stack observability.
- Supported sales to acquire 590 US$100+K & 40 $1+M ARR accounts; marketing & sales 40% of ARR.
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DxContinuum, Inc.
VP of Marketing and Inside Sales (acquired by ServiceNow)
January 2016 - December 2016 (1 year)
San Francisco Bay Area
Delivered 500% increase in marketing-qualified leads while halving # of weeks in sales cycle for Series A data science & AI startup that grew 3+X in one year from US$3M to $10M and ServiceNow acquisition.
- Co-founder and Chief Product Officer: “Brett was instrumental in producing a quantum positive change on our marketing efforts with a well-designed plan to generate demand for our solution.”
- Started digital ads, inside sales team, integrated campaigns, ABM & analyst relations from scratch, beginning as “marketing team of one” before cost-effectively staffing a small, high-performing team.
- Delivered cost-effective acquisition and upsell / cross-sell: marketing & sales expense 10% of revenue.
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Splunk
Director of Big Data Product Marketing
2013 - 2016 (3 years)
San Francisco Bay Area
