Reva Schwartz is a measurement scientist focused on improving the
fit of advanced technology in the real world. She builds evaluation
methods to understand AI's value and utility for organizations and
the public, and how it transforms our culture and society.
Reva is co-founder of Civitaas Insights, whose mission is to fuel
technology that has practical utility in the real world. Civitaas
is incubated within Humane Intelligence. Reva is also CEO of
VernacuLab LLC, a research consultancy that helps companies
improve their practices in the age of AI.
Reva's background is in linguistics, human language technology,
and trustworthy and responsible AI. With a 20 year career spanning
technology use, oversight and evaluation, she most recently
served as a research scientist at the National Institute of Standards
and Technology (NIST) AI Innovation Lab where she led the
work on Bias in Artificial Intelligence and created and led NIST's
Assessing Risks and Impacts of AI (ARIA) Program to advance
measurement science for the risks posed by AI to people and
society. An innovative program, ARIA moves beyond performance
measurement to understand how people interact with generative
AI in context. Reva was a member of NIST's AI Risk Management
Framework core writing team and chief architect of the AI RMF
Playbook.
She advocates for scientific measurement in technology and
driving contextual understanding of how technology is used once
deployed. Her research interests include the role of expertise and
interdisciplinarity in the design, use and evaluation of complex
systems. She has advised federal agencies about how domain
experts interact with automation to make sense of information in
high-stakes settings.
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Civitaas
Co-Founder
March 2025 - Present (2 months)
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VernacuLab, LLC
Chief Executive Officer
January 2025 - Present (4 months)
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American Bar Association President’s Task Force on Artificial Intelligence and the Law
Advisory Council Member
August 2023 - January 2025 (1 year 6 months)
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National Institute of Standards and Technology (NIST)
Research Scientist
June 2021 - January 2025 (3 years 8 months)
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Johns Hopkins University Human Language Technology Center of Excellence
Adjunct Researcher
September 2017 - May 2021 (3 years 9 months)
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Parenthetic
Research Director
May 2017 - May 2021 (4 years 1 month)
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National Institute of Standards and Technology (NIST)
Research Manager
September 2015 - May 2017 (1 year 9 months)
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United States Secret Service
Forensic Scientist
September 2001 - May 2015 (13 years 9 months)
